2018 Northeast Wisconsin Business Plan Contest


Welcome to the 2018 Northeast Wisconsin Business Plan Contest website. The contest has concluded. Please visit https://newbpc2018.startupcompete.co/competition-award for contest awards details and https://www.flickr.com/photos/uwgreenbaynews/albums/72157674480436107 for photographs by UW-Green Bay's Dan Moore. 

The 2018 contest is officially closed. The remaining text below is the regular text from the 2018 contest. The 2019 contest will open in August 2019!

If you have not logged in before, please click the orange Log In/Register button at the top of this page and follow the instructions. If you have already registered, please log in there using your e-mail address and password.

Do you have an idea for a great new business or are you growing an existing business in Northeast Wisconsin? Are you interested in obtaining business services at no cost to you towards that effort? Currently, there are $10,000 of in-kind services available from sponsors!

How do you enter the contest?

1) Your business must be located in Northeast Wisconsin, broadly defined for this contest as one of the 18 counties in the New North (http://www.thenewnorth.com/about/) or in Forest County. 

2) If you do not have an iStart.org or StartUpCompete.co account, please click on the orange Log In/Register button on the top of this page.

3) To apply to compete in the contest, complete the registration process then click the "Registration Round, Round 1" to submit 250 words maximum per each of the four categories to develop your Business Concept Statement by October 7, 2018. That statement must address the following four categories: 

  • Product description
  • Customer definition (be very specific)
  • Market opportunity, size (use numbers and dollars), and sales strategy
  • Competition (please do not say that there is none)

4) If you pass Round 1, you will be invited to participate in Round 2, the full business plan judging round. Top entrants will be invited to compete for no-cost business services in an in-person pitch presentation on Friday afternoon, November 30, 2018. 

What happens next?

The first round of the 2018 contest is to register then submit your four-category Business Concept Statement by October 7, 2018. If invited, that will be followed by a second round where entrants will submit a full business plan by November 4, 2018. Lastly, top entrants from the second round will be invited to a 5-minute pitch presentation in front of a panel of experts on Friday, November 30, 2018, in Northeast Wisconsin.  
Questions about the contest or finding your local resources for business planning assistance? Contact Ryan Kauth at the Cofrin School of Business at UW-Green Bay at KauthR@uwgb.edu or (920) 465-2004.


Why enter this contest?

  • It's free. You are developing a business plan of sorts anyway for your organization, for a financer, or for a more lucrative contest (such as www.govsbizplancontest.com). 
  • You don't have to be Tolstoy. The initial entry limits you to 250 words each in four categories: product description, customer definition, market description, competition. You can type approximately 60 words per, right?
  • You get feedback from experts. Judges in the contest are experienced in their respective fields and will provide feedback to entrants.
  • Was free mentioned? Prizes to those who are selected to pitch include business services that often cost hundreds of dollars per hour.  
  • You'll meet other entrepreneurs like yourself. As much as it may sometimes seem like you're alone, you're not! There are others like you, and they often have similar experiences to share. You will meet them on November 30!
  • You might meet an investor on November 30.
  • What better way to move your good idea off your desk or device and closer to reality?


The objectives of the 2018 Northeast Wisconsin Business Plan Contest include

  • increase the number of finalists in the annual www.GovsBizPlanContest.com and www.WisconsinYES.com from Northeast Wisconsin,
  • increase inclusive entrepreneurial endeavors in Northeast Wisconsin, 
  • point entrepreneurs toward local and regional no-cost resources for assistance and mentorship within their Northeast Wisconsin communities, and 
  • educate "wantrepreneurs" toward actual entrepreneurship via coopetition and expert feedback.  


Sponsored by